Strategic Business Planning ESSENTIAL Course

On innovative B2B Strategic Business Planning e-learning course with coaching support that develops competency and delivers a credible and actionable strategic plan.

Strategic Business Planning in B2B - Essential

This programme includes all the essential elements you need to gain knowledge and apply the knowledge to develop a Strategic Business Plan. It provides you with a proven and structured approach that enables you to develop a strategic plan that incorporates risk management and produce an action plan with a governance framework to ensure the strategy is effectively executed. The Strategic Business Planning in B2B – Essential Programme consists of an internationally recognised structured framework that brings all the different elements of your business together cohesively in a strategic plan.

The programme structure requires you to commit your time and effort to learn about the different B2B marketing and strategic planning concepts and to undertake the scenario based assessments. These assessments require analytical thinking and application of knowledge gained. Furthermore there are structured activities to be competed in each module. These activities are focused on developing key elements of your strategic business plan as part of the learning module.



Guided Learning hours


If you believe that you have a good understanding of business marketing and you can meet the demands of this programme as a learner, you may find the Strategic Business Planning in B2B – Essential programme suitable for you.

However if you think you would value some tailored coaching support to discuss aspects of the knowledge gained, clarify some key concepts, discuss your ideas for your business strategy, review your strategic plan and receive a certificate of achievement/competency,  you may need to consider either the Excel or Elite programme which offers different levels of dedicated coaching support.

We would recommend that you choose the programme that supports your learning style, the level of support you may need and the quality of output the business needs from this programme.

Learning Objectives:

Our e-learning programmes include templates and toolkits you will use during the programme as part of the structured activities. As a result our programmes have been optimised for desktop and laptop use. The content has been tested to operate on iOS and Android devices, although we do not recommend this option for undertaking the learning programme.

What is my total cost? €825*

* VAT or Digital Tax may apply depending on your location

course content author

The content of this Strategic Business Planning programme has been authored by Ray Clarke, a highly experienced business strategy and marketing professional in B2B. Ray has 25 years of experience in the B2B industry, working in senior management roles in both client and agency side. As a business & marketing strategy consultant, he has advised on and developed strategic business plans for organisations of all sizes, in multiple industry sectors, across the UK and Europe. This wealth of experience is demonstrated in the quality of the programme content and in the practical, outcome focused nature of the programme. The course content has been peer-reviewed by senior strategy consultants who also have both client side and agency side experience working with startups, SMEs and large multinational enterprises.